There is barely a category of industry that the BB&Co team has not worked in. Our experience and expertise comes from working with clients all over the globe, helping them craft their brand stories and bring them brilliantly to life. We have had the privilege of working with the following companies and organizations:
- Association of Universities and Colleges of Canada
- BC Egg Marketing Board
- Cadillac Fairview
- Canadian Centre for Ethics in Sport
- Capilano University
- Coca-Cola
- GE
- GreenShag
- Johnson & Johnson
- KPMG
- NBC Universal
- Relais & Châteaux
- Robert Baily Interiors
- TELUS
- Travel Alberta
- University of British Columbia
Through our work over the years, we have had the opportunity to collaborate with some of the brightest strategic and creative minds the global and Vancouver marketplace has to offer. This “network of talent” ensures that BB&Co is always able to assemble teams of the most ideal and relevant talent to tackle any opportunity or challenge thrown our way. The virtual nature of the company also means there is very little overhead that has to be covered, resulting in more efficient pricing for clients. Listed to the right are those experienced and inspiring individuals who collaborate with BB&Co on a regular basis. For full bios on these individuals including Bill Baker, the founder of BB&Co simply scroll over and click on their name.
About Bill Baker
For over 23 years, Bill has been helping brands – and the people and businesses behind them – work smarter. His career started in New York City, where he spent 10 years working with multinational agencies like Saatchi & Saatchi and Grey on celebrated brands such as Tide, Downy, Delta Air Lines and Nabisco. In 1998, Bill moved to British Columbia to manage the Vancouver office of DDB Worldwide…and be closer to better skiing. While at DDB, Bill was part of the select Global Planning Group, helping the agency develop and deploy strategic and brand planning tools across its 205 offices worldwide. Bill is a magna cum laude graduate of Bowdoin College in Brunswick, Maine, where he earned his BA; and he attended both the Sorbonne in Paris and Albert Ludwigs Universität in Freiburg, Germany. When he’s not absorbed in work, Bill likes to spend time playing his piano, reading the news and watching what he feels is an unhealthy amount of reality television.
About Paul Belserene
A poet, creative writing teacher, meditation instructor, marketing strategist, branding consultant, storyteller and one-time chemistry major, Paul commits every aspect of his life to helping others find words for unspoken ideas, and connecting what can be felt to what can be done. Paul’s work first received international exposure in the mid 80s when he was instrumental in the early storytelling (and four pavilion experiences) that seared Expo 86 into the world’s imagination. In 1987, when Intrawest first acquired Blackcomb Mountain, Paul began a 20-year relationship with that company, helping transform it from a general purpose property developer to one of the world’s leading experience-oriented resort brands. Paul also created the “hard lemonade” category for Mike’s Hard Lemonade, which became the most successful beverage brand in Canada on behalf of the Marc Anthony Group. He has named financial institutions, manufacturing companies, service organizations and food brands. His storytelling has helped give fire and power to tourism, resort and community development, injury prevention, seniors’ communities, the arts and enterprise.
About Cookie Boyle
Cookie’s career as a writer and businesswoman has taken her all across the globe. She received her undergraduate degree from the UBC in Vancouver and attended the Sorbonne French Language Program in Paris. After graduation, Cookie moved to Sydney, Australia where she worked at a publishing company before heading to London and Liverpool to be an editor. Then to New York City, where she received her MBA from Columbia University (with Dean’s List recognition) and worked at Bantam Doubleday Dell Publishing. Moving to San Francisco, Cookie turned her focus to corporate communications, developing brand platforms for companies such as Nissan, Microsoft and Kellogg’s. There, her first play was produced at the Emerging Playwrights’ Festival. London called again, as did a producer, who optioned her first screenplay. Returning home to Vancouver, Cookie partnered up with Paul Roelofs to found Endpaper, a publishing company creating books on art, architecture and name brands with a story to tell. Her writing has been seen in a variety of publications, including The New York Times.
About Javier Puig
Javier’s experience as both a designer and creative strategist is second to none, with his unique ability to take the verbal content of a client’s brand story and bring it visually to life. His design work extends from the creation of comprehensive brand identities to a wide variety of storytelling mediums, including foundational print pieces, films, websites and environmental design. Javier relies on a highly structured human-centered design process to drive innovation, blending market needs with business goals. He has worked with clients in diverse cultures, from Venezuela to Canada, the U.S. and the Middle East. He is an award-winning designer with over 15 years of experience in a variety of sectors, and his work has been recognized by Applied Arts, Metropolis Magazine and Behance, as well as being published by Rockport Press.
About Paul Roelofs
Paul began his creative career as an honour graduate of Emily Carr College of Art and Design. He later received the Emily Award from the collage in recognition of his outstanding career achievement. He has dedicated his career to editorial design, working as a creative director and journalist for numerous magazines in Canada, the U.S. and Europe. He was Design Director for InStyle magazine in New York, a Time Warner publication acclaimed as the most successful magazine launch in recent U.S. history. With work that has been widely recognized by international award-granting institutions and communications publications, Paul has lectured, taught and judged publication design in Canada and the U.S. He then moved into strategic corporate communications, working for Idealab in San Francisco. Returning to Vancouver, Paul founded Endpaper with Cookie Boyle, a new company specializing in the creation of custom-published and co-branded large-format books that draw the reader in and draw the reader back.
About Hugh Ruthven
Hugh has always been fascinated with stories and their power to move people towards collective action. Starting his career in 1983 working at Palmer Jarvis on the McDonald’s business, Hugh then moved client side in 1987 to become Director of Marketing for McDonald’s Restaurants of Canada. In 1995 Hugh returned to Palmer Jarvis (now DDB Canada) as Director of Brand Planning and became Managing Director of the Vancouver office. Under Hugh’s leadership, DDB Canada was ranked as Canada’s most creative agency for seven consecutive years. Hugh has since returned to his hometown of Victoria to open a brand consultancy, Intuition Brand Planning. He continues to work with a broad range of clients, including Lever Ponds, Kokanee, McDonald’s, A&P Dominion, Boston Pizza Restaurants, TELUS, BC Hydro, Silver Hills Bakery, The United Way and The Canadian Tourism Commission. Hugh is an honours graduate of BCIT and received his MBA with a specialization in leadership from Royal Roads University.