KRTV | Bill Baker at 2012 Montana Tourism Conference

Montana’s KRTV3 catches strategic storyteller Bill Baker speaking to a packed room at the 2012 Montana Governor’s Conference on Tourism and Recreation, on April 12, 2012.

To view the segment, click the photo. Note: 30 second advertisement up front.

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Defining Strategic Storytelling | A Storied Perspective Newsletter | May 2012

The inaugural issue of the BB&Co A Storied Perspective bi-monthly newsletter has been published. Subscribe (right).

Vol. 1, No. 1 | May 2012
There is Storytelling and There is Strategic Storytelling 
In this issue: Bill explains the different between storytelling and strategic storytelling and talks about the importance of the Stanley Cup story to the NHL, its players, and its fans (video).

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Bill Baker to Present ‘Engage and Align Employees Through Strategic Storytelling’ at 2012 ASTD International Conference and Exposition

Considerable time and energy is spent by executives on strategic planning efforts, yet all too often precious little time is spent connecting the outcomes of those efforts to the employees needed to bring them to life.

To get employees on board, leadership must do more than present sound bytes at an all-hands meeting or hand out T-shirts and mouse pads emblazoned with an internal rallying cry. They must find a way to make the strategic plans real and meaningful to their employees.

At the ASTD 2012 International Conference and Exposition, strategic storyteller Bill Baker will tell you how you can use strategic storytelling to pull employees into your company’s strategic plan and effectively engage and align them around its core elements.

Bill also will show you how other organizations have used storytelling to amplify the uptake and understanding of their planning efforts as well as how strategic storytelling can help keep the fruits of your strategic planning efforts alive indefinitely, most notably in the hearts and minds of employees.

Attending ASTD 2012 in Denver CO May 5-9, 2012? Add Bill’s session TU118: Engage and Align Employees Through Strategic Storytelling (Human Capital Track) to your agenda for Tuesday, May 8, 10 – 11:15 AM. We look forward to seeing you there!

If you have questions for Bill in advance of the conference, you can email them to storyteller@billbakerandco.com. We’ll get back to you promptly.

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Be a Better Storyteller for Your Association | ASAE Newsletter

On April 5, ASAE: The Center For Association Leadership published in its newsletter, “Be a Better Storyteller for Your Association,” (PDF) an article written by Bill Baker that delves into the specific challenges association leaders face in building engagement and creating alignment among their members.

Article (PDF) reprinted by permission. Copyright, ASAE: The Center for Association Leadership, April 2012, Washington, DC.

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Bill Baker on Using Strategic Storytelling to Aid Retention | Talent Management Magazine

Bill Baker discusses strategic storytelling and its role in worker retention in the Jan. 24, 2012 Talent Management magazine article “To Keep Your Workers, Learn to Tell Your Story,” written by Frank Kalman.

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Strategic Storyteller Bill Baker to Speak at 2012 Montana Tourism Conference

VANCOUVER (Feb. 16, 2012) – “Building Brand Equity One Story At A Time,” is the topic of the presentation Bill Baker, founder and principal of BB&Co Strategic Storytelling, will give to business leaders in the Montana tourism and recreation industry at the 2012 Montana Governor’s Conference on Tourism and Recreation (April 11-13). The event will be held at the Great Falls Best Western Heritage Inn, in Great Falls, Montana.

The Montana Office of Tourism, part of the Department of Commerce, is committed to the state’s vision for economic prosperity and serving the many citizens, communities, businesses, and organizations. For more information about the conference, visit the website.

To find out more about strategic storytelling or to invite Bill to speak to your organization, email storyteller@billbakerandco dot com.

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Travel Alberta Engages BB&Co for Strategic Storytelling Workshop Series

Travel, tourism and hospitality businesses, operators will learn how to leverage Alberta’s new brand story to attract business, visitors in series of workshops to be held in key tourism areas across the province in April 2012.

VANCOUVER (January 31, 2012) – Travel Alberta, the tourism marketing  agency of the Government of Alberta, Canada, has engaged BB&Co Strategic Storytelling to communicate its new brand story to travel, tourism and hospitality industry business leaders across Alberta, via a series of interactive Storytelling Workshops. This series of six workshops, which will be conducted in key tourism areas across the province, are slated to take place in April 2012.

The purpose of the workshops are to help travel industry stakeholders in Alberta understand the new tourism Alberta brand story, see how their individual businesses fit within it and how their business helps bring that story to life for tourists and visitors to the province.

“It is one thing to develop a new brand story and push it out into the marketplace. It’s another thing entirely to pull key stakeholders into that story, get them to embrace it as their own and see their role in bringing it to life. Travel Alberta wisely wants to make certain their new brand story lives in the hearts and minds of those working within the tourism industry so that it can come to life for the multitudes of tourists coming to their province – and we’re happy to help them do just that,” said Bill Baker, founder and principal of BB&Co.

“Bill is just masterful at connecting with an audience and in his ability to make the art of brand building through storytelling something everyone can relate to by breaking it down into manageable steps and offering relevant examples,” said Marty Eberth of Travel Alberta. “I have no doubt this workshop will inspire our members and equip them with the information they need to bring the authentic experience of Alberta fully to life for the thousands of people who visit us each year.”

Vancouver-based BB&Co has helped business leaders of organizations such as Relais & Châteaux, Johnson & Johnson and GE as well as the Canadian Centre for Ethics in Sport, the University of British Columbia and others, advance their brands, businesses and people through strategic storytelling. For more information about BB&Co, visit the website http://billbakerandco.com, email storyteller@billbakerandco.com or call +1.604.868.1924.

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Strategic Storyteller Bill Baker to Speak at Travel Alberta’s Growing Rural Tourism Conference

VANCOUVER (January 30, 2012) – Travel and tourism professionals who want to learn how to use strategic storytelling to more effectively spread the word about the benefits of visiting beautiful rural Alberta, Canada, will want to hear Bill Baker speak April 3, 2012 at the Travel Alberta: Growing Rural Tourism Conference. Baker is principal and founder of BB&Co Strategic Storytelling. Travel Alberta is the tourism marketing agency of the Government of Alberta, Canada.

Says conference organizer Marty Eberth: “Bill’s session at last year’s Travel Alberta Industry event created a lot of buzz – just what you want when you’re organizing an event for 600+ tourism operators who are exposed to many top-notch speakers. We’re excited to have him back for the Growing Rural Tourism Conference.”

Vancouver-based BB&Co has helped business leaders of organizations such as Relais & Châteaux, Johnson & Johnson and GE as well as the Canadian Centre for Ethics in Sport, the University of British Columbia and others, advance their brands, businesses and people through strategic storytelling. For more information about BB&Co, visit the website http://billbakerandco.com, email storyteller@billbakerandco.com or call +1.604.868.1924.

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CEO messages conveyed via story more real, meaningful

Bill Baker lends his thoughts on why chief executives should communicate using stories to this article in Chief Learning Officer, “Express Learning’s ROI Through Storytelling.”

“The most effective use of strategic storytelling, Baker added, comes when a leader understands the situation he or she is walking into, the perspectives and messages that need to be conveyed, and has the right stories on hand to captivate the audience and add context and meaning to the metrics being presented.”

Chief Learning Officer is the foremost resource in the rapidly growing industry of workforce learning and development. It is the pre-eminent source of thought leadership for senior-level executives.

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BB&Co Adds Capilano University to Growing Roster of Higher Education Clients

Strategic Storyteller Bill Baker and team will employ unique StoryFinding Process to help Capilano University in sharing its story with the community.

VANCOUVER (December 14, 2011) –  Capilano University, a teaching-focused university in North Vancouver, British Columbia has engaged BB&Co Strategic Storytelling to help build a compelling case for support for its fundraising efforts, today announced BB&Co’s founder and principal, Bill Baker.

Capilano University is a deeply cherished and admired institution in Vancouver and, in particular, its North Shore,” says Baker. “All those connected to it speak sincerely about the magic that is inherent in this unique university experience. Our opportunity is to uncover the story of what makes Cap U so special so that its leaders can use that story strategically to help communicate the exciting future for the university.” Continue reading

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