Bill Baker to Speak on Leadership Through Storytelling at 2013 Manitoba Nutrition Forum

Health professionals and educators attending the annual Nutrition Forum of the Dairy Farmers of Manitoba on May 2, 2013 will learn how they can use strategic storytelling to increase their communications skills and their ability to persuade clients, from Bill Baker, principal and founder of BB&Co Strategic Storytelling.

The Nutrition Forum is an annual event hosted by the Dairy Farmers of Manitoba. Its mission is to facilitate dialogue and information nutritionists can use to help their communities to best access, understand and evaluate food and nutrition information.

For more information about this event or to book Bill as a speaker at your organization, please contact storyteller@billbakerandco.com

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Journey to realization: Building meaning into your brand experiences | Eye For Travel

In Journey to Realization: Building Meaning into Your Brand Experiences, the third in a series of four stories written for UK-based travel site EyeForTravel.com, Bill Baker expounds on his recent road trip through the American Southwest to illustrate how travel and tourism brands can create meaning for their customers.

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Bill Baker Selected to Speak at IGLTA’s 30th Annual Convention

Bill Baker, founder and principal of global strategy firm BB&Co Strategic Storytelling, will speak on “Building Your Brand, One Story at a Time,” in a breakout session at The International Gay & Lesbian Travel Association’s 30th Annual Convention, which will take place May 2-4, in Chicago.

The IGLTA’s annual global convention is the world’s premier educational and networking event for the LGBT tourism industry.

To engage Bill to speak at your conference or convention, email storyteller@billbakerandco dot com.

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Distinguishing your brand: Three ways to create the ultimate experience | Eye For Travel

In this article, Distinguishing Your Brand: Three Ways to Create the Ultimate Experience, a story written for UK-based travel site EyeForTravel.com, Bill Baker expands on his previous article, Spinning a Strategic Story to Stand Out On Higher Ground, with three keys to true brand differentiation for travel, tourism and hospitality brands.

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Bill Baker to Speak at ASTD 2013 International Conference

ASTD International Conference & ExpositionBill Baker, founder and principal of BB&Co Strategic Storytelling, has been selected to speak on the topic “Engage, Develop and Retain Employees Through Storytelling” at the ASTD 2013 International Conference & Exposition, to be held May 19—22, 2013, in Dallas, Texas, USA.

ASTD 2013 is the premier event for workplace learning and development professionals, with more than 9,000 attendees from over 80 countries.

ASTD (American Society for Training & Development) is the world’s largest association dedicated to workplace learning and development professionals. ASTD’s members come from more than 100 countries and connect locally in more than 125 U.S. chapters and with more than 20 international partners.

To engage Bill to speak to your organization, email storyteller@billbakerandco dot com.

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Spinning a Strategic Story to Stand Out on Higher Ground | Eye For Travel

In this article, Spinning a Strategic Story to Stand Out On Higher Ground, written for UK-based travel site EyeForTravel.com, Bill Baker draws from two recent personal travel experiences to show how you can distinguish your travel-related brand in a crowded marketplace by looking beyond the obvious product features to the broader experience you create for customers, the meaning customers take away from those experiences, and the role you play in their lives as a result.

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BB&Co Strategic Storytelling and Cookie Box Announce Strategic Partnership

VANCOUVER (September 29, 2012) – BB&Co Strategic Storytelling has formed a strategic partnership with Cookie Box, a Barcelona-based business consultancy and pioneer in merging management, technology and art and developers of highly engaging and interactive learning tools used by global organizations to focus, train and inspire employees, today announced BB&Co’s founder and principal, Bill Baker.

“Cookie Box’s creativity and technical strengths complement BB&Co’s strategic prowess perfectly and will ensure our clients not only gain a thorough understanding of their brand story, but also the means to fully engage and align employees around it,” said Baker.

Serving clients such as BBVA, Pfizer and Danone, Cookie Box offers a unique transmedia approach to promoting and supporting corporate learning, leadership training and skills development. Educational content is transmitted in a highly engaging and interactive way through a variety of media – films, video games, comic books, mobile applications – that also deliver entertainment: what Cookie Box refers to as “Edutainment.” Cookie Box has clients all over Spain, as well as in Europe and the Middle East.

“We were introduced to BB&Co last year and knew instantly it would be a great match,” says Cookie Box founder, Sergi Corbeto. ” Better still, we have had several opportunities to see Bill and his team in action, and we know their strategic capabilities will only enhance what we provide for our clients,” Corbeto said.

Additionally, on Saturday Sept. 29, Cookie Box will conduct a symposium on Transmedia Storytelling at the San Sebastian Film Festival in San Sebastian, Spain at which Baker will be a key presenter. Global marketing executives from a variety of industries are slated to attend.

For more information about BB&Co Strategic Storytelling and Cookie Box, please contact Bill Baker at +1.604.868.1924 or email him at storyteller@billbakerandco.com.

Related: “Transmedia and The Art of Story Immersion,” 28 Sept. 2012, first published on A Storied Perspective – Bill Baker’s blog.

Related press coverage (in Spanish):

 

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Strategic Storyteller Bill Baker to Speak at 2012 Mind Your Own Business Conference

Creative firm leaders from around the globe will learn how strategic storytelling can be used to not only efficiently communicate the value of their companies, but also to engage, align, and inspire the people within them on Oct. 18 at the MYOB Conference in Nashville, from Bill Baker, founder and principal of BB&Co Strategic Storytelling

Mind Your Own Business a Conference for Creative Firm Owners

Creative firm leaders attending the annual Mind Your Own Business Conference on Oct. 17-19 at the Loews Vanderbilt Hotel in Nashville will learn how strategic storytelling can propel their brand, business and people forward, from strategic storyteller Bill Baker, founder and principal of global strategic storytelling firm, BB&Co.

The Mind Your Own Business Conference is an annual event that addresses the specific challenges faced by creative-, design- and marketing-firm principals and owners. This one-of-a-kind conference offers concrete, put-to-the-test practices and ideas to improve corporate positioning, grow the bottom line, and to achieve the company’s full potential. The event is a joint effort between HOW Magazine and business consultant David C. Baker, of ReCourses, Inc.

Through a dynamic and interactive presentation titled “What’s Your Story? Distinguishing Your Firm Through Strategic Storytelling,” Bill Baker will outline how strategic storytelling can be used to help creative firms not only efficiently communicate the value of their companies, but also to engage, align and inspire the people within them. Bill is scheduled to speak on Thursday, October 18, from 9 – 10:15a.m

“The insight I plan to share will help attendees understand how they can use storytelling to position and distinguish their firms in a competitive marketplace. However, if they believe as I do – that the most distinguishing element of most creative agencies is the talent they have on staff – then the tip of the proverbial wedge in those positioning efforts must first be engaging, inspiring and aligning their own employees,” said Bill Baker.

Bill also notes: “Awards, past work, trade-marked processes, etc. are all integral in helping creative services firms stand out in a crowd, attract new clients and keep the clients they have. But at the end of the day, ours is a business of people hiring people. And a firm’s ability to attract, motivate, focus and retain top talent is one of the best ways (if not the best) to set itself apart. Storytelling, when used strategically, is incredible effective at doing just that.”

The three-day event also will feature a presentation by NYT and Wall Street Journal best selling author, Julien Smith (Trust Agents) along with other speakers such as Newfangled’s Mark O’Brien on building a revenue-generating website; Jodi Glickman on attracting and managing Gen Y employees;  Todd Henry on providing clear direction to your teamas well as sessions on financial control and becoming a trusted advisor to clients. Attendees are also offered numerous opportunities to network with other creative firm principals in a non-competitive environment.

Attendees will also get a rare glimpse into the day-to-day processes and financial records of a working creative firm in David C. Baker’s exclusive session, “An In-Depth Perspective: A Live Agency Review.”

The MYOB Conference is expected to draw hundreds of creative-firm principals from around the globe. To register for this action packed three-day event, visit MYOBConference.com. (Use code BILL and save $100.)

For more information about Bill’s MYOB presentation or BB&Co Strategic Storytelling contact Bill Baker, call +1 604.868.1924 or email him at storyteller@billbakerandco.com.

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Sustaining Employee Engagement With Strategic Storytelling | 2degrees

On August 1, Bill’s article on how to sustain employee engagement with strategic storytelling was reposted, with permission, on 2degrees, the world’s leading business community for driving growth, efficiency and profit through sustainability. The article was originally published July 3 on the Sustainable Brands website.

 

 

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Sustaining Employee Engagement With Strategic Storytelling | Sustainable Brands

On July 3, Sustainable Brands, the learning, collaboration, and commerce community of over 50,000 sustainable business leaders from around the globe, published the article Sustaining Employee Engagement With Strategic Storytelling written by strategic storyteller Bill Baker, as part of its “SB Issues in Focus” feature.

“Storytelling can focus, align and inspire the human energy needed to realize the sustainability positioning of your brand and the larger vision for the organization connected to that positioning. When used strategically, stories can infuse your plan with meaning, making the ideas and principles driving your efforts real for your employees.”

– Bill Baker, BB&Co Strategic Storytelling

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