Creative firm leaders from around the globe will learn how strategic storytelling can be used to not only efficiently communicate the value of their companies, but also to engage, align, and inspire the people within them on Oct. 18 at the MYOB Conference in Nashville, from Bill Baker, founder and principal of BB&Co Strategic Storytelling.
Creative firm leaders attending the annual Mind Your Own Business Conference on Oct. 17-19 at the Loews Vanderbilt Hotel in Nashville will learn how strategic storytelling can propel their brand, business and people forward, from strategic storyteller Bill Baker, founder and principal of global strategic storytelling firm, BB&Co.
The Mind Your Own Business Conference is an annual event that addresses the specific challenges faced by creative-, design- and marketing-firm principals and owners. This one-of-a-kind conference offers concrete, put-to-the-test practices and ideas to improve corporate positioning, grow the bottom line, and to achieve the company’s full potential. The event is a joint effort between HOW Magazine and business consultant David C. Baker, of ReCourses, Inc.
Through a dynamic and interactive presentation titled “What’s Your Story? Distinguishing Your Firm Through Strategic Storytelling,” Bill Baker will outline how strategic storytelling can be used to help creative firms not only efficiently communicate the value of their companies, but also to engage, align and inspire the people within them. Bill is scheduled to speak on Thursday, October 18, from 9 – 10:15a.m
“The insight I plan to share will help attendees understand how they can use storytelling to position and distinguish their firms in a competitive marketplace. However, if they believe as I do – that the most distinguishing element of most creative agencies is the talent they have on staff – then the tip of the proverbial wedge in those positioning efforts must first be engaging, inspiring and aligning their own employees,” said Bill Baker.
Bill also notes: “Awards, past work, trade-marked processes, etc. are all integral in helping creative services firms stand out in a crowd, attract new clients and keep the clients they have. But at the end of the day, ours is a business of people hiring people. And a firm’s ability to attract, motivate, focus and retain top talent is one of the best ways (if not the best) to set itself apart. Storytelling, when used strategically, is incredible effective at doing just that.”
The three-day event also will feature a presentation by NYT and Wall Street Journal best selling author, Julien Smith (Trust Agents) along with other speakers such as Newfangled’s Mark O’Brien on building a revenue-generating website; Jodi Glickman on attracting and managing Gen Y employees; Todd Henry on providing clear direction to your teamas well as sessions on financial control and becoming a trusted advisor to clients. Attendees are also offered numerous opportunities to network with other creative firm principals in a non-competitive environment.
Attendees will also get a rare glimpse into the day-to-day processes and financial records of a working creative firm in David C. Baker’s exclusive session, “An In-Depth Perspective: A Live Agency Review.”
The MYOB Conference is expected to draw hundreds of creative-firm principals from around the globe. To register for this action packed three-day event, visit MYOBConference.com. (Use code BILL and save $100.)
For more information about Bill’s MYOB presentation or BB&Co Strategic Storytelling contact Bill Baker, call +1 604.868.1924 or email him at storyteller@billbakerandco.com.
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Bill Baker, founder and principal of global strategy firm 
