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CEO messages conveyed via story more real, meaningful

Bill Baker lends his thoughts on why chief executives should communicate using stories to this article in Chief Learning Officer, “Express Learning’s ROI Through Storytelling.”

“The most effective use of strategic storytelling, Baker added, comes when a leader understands the situation he or she is walking into, the perspectives and messages that need to be conveyed, and has the right stories on hand to captivate the audience and add context and meaning to the metrics being presented.”

Chief Learning Officer is the foremost resource in the rapidly growing industry of workforce learning and development. It is the pre-eminent source of thought leadership for senior-level executives.

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