Tag Archives: Strategic Storyteller Bill Baker

Strategic Storyteller Bill Baker to Speak at 2012 Mind Your Own Business Conference

Creative firm leaders from around the globe will learn how strategic storytelling can be used to not only efficiently communicate the value of their companies, but also to engage, align, and inspire the people within them on Oct. 18 at the … Continue reading

Posted in Press Releases | Tagged , , , , , , , | Leave a comment

Bill Baker to Present ‘Engage and Align Employees Through Strategic Storytelling’ at 2012 ASTD International Conference and Exposition

Considerable time and energy is spent by executives on strategic planning efforts, yet all too often precious little time is spent connecting the outcomes of those efforts to the employees needed to bring them to life. To get employees on … Continue reading

Posted in Speaking | Tagged , , , , | Leave a comment

Travel Alberta Engages BB&Co for Strategic Storytelling Workshop Series

Travel, tourism and hospitality businesses, operators will learn how to leverage Alberta’s new brand story to attract business, visitors in series of workshops to be held in key tourism areas across the province in April 2012. VANCOUVER (January 31, 2012) … Continue reading

Posted in Press Releases | Tagged , , , , , , | Leave a comment

Strategic Storyteller Bill Baker to Speak at Travel Alberta’s Growing Rural Tourism Conference

VANCOUVER (January 30, 2012) – Travel and tourism professionals who want to learn how to use strategic storytelling to more effectively spread the word about the benefits of visiting beautiful rural Alberta, Canada, will want to hear Bill Baker speak … Continue reading

Posted in Press Releases, Speaking | Tagged , , , , | Leave a comment

Bill Baker to Speak at ASTD 2012 International Conference

Bill Baker, founder and principal of BB&Co Strategic Storytelling, has been selected to speak on the topic “Engage and Align Employees through Strategic Storytelling” at the ASTD 2012 International Conference & Exposition, to be held May 6—9, 2012, in Denver, … Continue reading

Posted in Press Releases, Speaking | Tagged , , , , , , , | Leave a comment

Strategic Storyteller Bill Baker to Speak at 2011 Relais & Châteaux Congress

Baker will address leaders of luxury hotels and gourmet restaurants on increasing the organization’s leadership role in the world of cuisine. VANCOUVER (Oct. 26, 2011) – Cuisine will be the focus of Bill Baker’s Nov. 14 presentation to members of … Continue reading

Posted in Press Releases, Speaking | Tagged , , , , , , , , , | Leave a comment

The Association of Universities and Colleges of Canada Engages BB&Co

Strategic Storyteller Bill Baker’s firm to help the Association of Universities and Colleges of Canada (AUCC) align its collective efforts in the area of organizational narrative and messaging through its unique StoryFinding process. VANCOUVER (Sept. 6, 2011) — The Association … Continue reading

Posted in Press Releases | Tagged , , , , , | Leave a comment

Storytelling: A Tool to Engage and Align Employees | Chief Executive Magazine

In “Storytelling: A Tool to Engage and Align Employees,” published on 30 June 2011 in Chief Executive Magazine, Bill Baker explains why employee engagement is critical to strategic planning’s ultimate success and why you must equip employees to bring your … Continue reading

Posted in Articles | Tagged , , , , , | Leave a comment

Bill Baker on The Four Facets of Strategic Storytelling | Marketing Profs

In this article for MarketingProfs.com, Bill Baker describes the four facets of strategic storytelling and explains why marketers should consider adding storytelling to their internal marketing arsenals. (16 May 2011)

Posted in Articles | Tagged , , , | Leave a comment