Tag Archives: Strategic Storyteller Bill Baker

Strategic Storyteller Bill Baker to Speak at 2012 Mind Your Own Business Conference

Creative firm leaders from around the globe will learn how strategic storytelling can be used to not only efficiently communicate the value of their companies, but also to engage, align, and inspire the people within them on Oct. 18 at the MYOB Conference in Nashville, from Bill Baker, founder and principal of BB&Co Strategic Storytelling

Mind Your Own Business a Conference for Creative Firm Owners

Creative firm leaders attending the annual Mind Your Own Business Conference on Oct. 17-19 at the Loews Vanderbilt Hotel in Nashville will learn how strategic storytelling can propel their brand, business and people forward, from strategic storyteller Bill Baker, founder and principal of global strategic storytelling firm, BB&Co.

The Mind Your Own Business Conference is an annual event that addresses the specific challenges faced by creative-, design- and marketing-firm principals and owners. This one-of-a-kind conference offers concrete, put-to-the-test practices and ideas to improve corporate positioning, grow the bottom line, and to achieve the company’s full potential. The event is a joint effort between HOW Magazine and business consultant David C. Baker, of ReCourses, Inc.

Through a dynamic and interactive presentation titled “What’s Your Story? Distinguishing Your Firm Through Strategic Storytelling,” Bill Baker will outline how strategic storytelling can be used to help creative firms not only efficiently communicate the value of their companies, but also to engage, align and inspire the people within them. Bill is scheduled to speak on Thursday, October 18, from 9 – 10:15a.m

“The insight I plan to share will help attendees understand how they can use storytelling to position and distinguish their firms in a competitive marketplace. However, if they believe as I do – that the most distinguishing element of most creative agencies is the talent they have on staff – then the tip of the proverbial wedge in those positioning efforts must first be engaging, inspiring and aligning their own employees,” said Bill Baker.

Bill also notes: “Awards, past work, trade-marked processes, etc. are all integral in helping creative services firms stand out in a crowd, attract new clients and keep the clients they have. But at the end of the day, ours is a business of people hiring people. And a firm’s ability to attract, motivate, focus and retain top talent is one of the best ways (if not the best) to set itself apart. Storytelling, when used strategically, is incredible effective at doing just that.”

The three-day event also will feature a presentation by NYT and Wall Street Journal best selling author, Julien Smith (Trust Agents) along with other speakers such as Newfangled’s Mark O’Brien on building a revenue-generating website; Jodi Glickman on attracting and managing Gen Y employees;  Todd Henry on providing clear direction to your teamas well as sessions on financial control and becoming a trusted advisor to clients. Attendees are also offered numerous opportunities to network with other creative firm principals in a non-competitive environment.

Attendees will also get a rare glimpse into the day-to-day processes and financial records of a working creative firm in David C. Baker’s exclusive session, “An In-Depth Perspective: A Live Agency Review.”

The MYOB Conference is expected to draw hundreds of creative-firm principals from around the globe. To register for this action packed three-day event, visit MYOBConference.com. (Use code BILL and save $100.)

For more information about Bill’s MYOB presentation or BB&Co Strategic Storytelling contact Bill Baker, call +1 604.868.1924 or email him at storyteller@billbakerandco.com.

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Bill Baker to Present ‘Engage and Align Employees Through Strategic Storytelling’ at 2012 ASTD International Conference and Exposition

Considerable time and energy is spent by executives on strategic planning efforts, yet all too often precious little time is spent connecting the outcomes of those efforts to the employees needed to bring them to life.

To get employees on board, leadership must do more than present sound bytes at an all-hands meeting or hand out T-shirts and mouse pads emblazoned with an internal rallying cry. They must find a way to make the strategic plans real and meaningful to their employees.

At the ASTD 2012 International Conference and Exposition, strategic storyteller Bill Baker will tell you how you can use strategic storytelling to pull employees into your company’s strategic plan and effectively engage and align them around its core elements.

Bill also will show you how other organizations have used storytelling to amplify the uptake and understanding of their planning efforts as well as how strategic storytelling can help keep the fruits of your strategic planning efforts alive indefinitely, most notably in the hearts and minds of employees.

Attending ASTD 2012 in Denver CO May 5-9, 2012? Add Bill’s session TU118: Engage and Align Employees Through Strategic Storytelling (Human Capital Track) to your agenda for Tuesday, May 8, 10 – 11:15 AM. We look forward to seeing you there!

If you have questions for Bill in advance of the conference, you can email them to storyteller@billbakerandco.com. We’ll get back to you promptly.

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Travel Alberta Engages BB&Co for Strategic Storytelling Workshop Series

Travel, tourism and hospitality businesses, operators will learn how to leverage Alberta’s new brand story to attract business, visitors in series of workshops to be held in key tourism areas across the province in April 2012.

VANCOUVER (January 31, 2012) – Travel Alberta, the tourism marketing  agency of the Government of Alberta, Canada, has engaged BB&Co Strategic Storytelling to communicate its new brand story to travel, tourism and hospitality industry business leaders across Alberta, via a series of interactive Storytelling Workshops. This series of six workshops, which will be conducted in key tourism areas across the province, are slated to take place in April 2012.

The purpose of the workshops are to help travel industry stakeholders in Alberta understand the new tourism Alberta brand story, see how their individual businesses fit within it and how their business helps bring that story to life for tourists and visitors to the province.

“It is one thing to develop a new brand story and push it out into the marketplace. It’s another thing entirely to pull key stakeholders into that story, get them to embrace it as their own and see their role in bringing it to life. Travel Alberta wisely wants to make certain their new brand story lives in the hearts and minds of those working within the tourism industry so that it can come to life for the multitudes of tourists coming to their province – and we’re happy to help them do just that,” said Bill Baker, founder and principal of BB&Co.

“Bill is just masterful at connecting with an audience and in his ability to make the art of brand building through storytelling something everyone can relate to by breaking it down into manageable steps and offering relevant examples,” said Marty Eberth of Travel Alberta. “I have no doubt this workshop will inspire our members and equip them with the information they need to bring the authentic experience of Alberta fully to life for the thousands of people who visit us each year.”

Vancouver-based BB&Co has helped business leaders of organizations such as Relais & Châteaux, Johnson & Johnson and GE as well as the Canadian Centre for Ethics in Sport, the University of British Columbia and others, advance their brands, businesses and people through strategic storytelling. For more information about BB&Co, visit the website http://billbakerandco.com, email storyteller@billbakerandco.com or call +1.604.868.1924.

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Strategic Storyteller Bill Baker to Speak at Travel Alberta’s Growing Rural Tourism Conference

VANCOUVER (January 30, 2012) – Travel and tourism professionals who want to learn how to use strategic storytelling to more effectively spread the word about the benefits of visiting beautiful rural Alberta, Canada, will want to hear Bill Baker speak April 3, 2012 at the Travel Alberta: Growing Rural Tourism Conference. Baker is principal and founder of BB&Co Strategic Storytelling. Travel Alberta is the tourism marketing agency of the Government of Alberta, Canada.

Says conference organizer Marty Eberth: “Bill’s session at last year’s Travel Alberta Industry event created a lot of buzz – just what you want when you’re organizing an event for 600+ tourism operators who are exposed to many top-notch speakers. We’re excited to have him back for the Growing Rural Tourism Conference.”

Vancouver-based BB&Co has helped business leaders of organizations such as Relais & Châteaux, Johnson & Johnson and GE as well as the Canadian Centre for Ethics in Sport, the University of British Columbia and others, advance their brands, businesses and people through strategic storytelling. For more information about BB&Co, visit the website http://billbakerandco.com, email storyteller@billbakerandco.com or call +1.604.868.1924.

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Bill Baker to Speak at ASTD 2012 International Conference

Bill Baker, founder and principal of BB&Co Strategic Storytelling, has been selected to speak on the topic “Engage and Align Employees through Strategic Storytelling” at the ASTD 2012 International Conference & Exposition, to be held May 6—9, 2012, in Denver, Colorado, USA.

ASTD (American Society for Training & Development) is the world’s largest association dedicated to workplace learning and development professionals. ASTD’s members come from more than 100 countries and connect locally in more than 125 U.S. chapters and with more than 20 international partners.

To engage Bill to speak to your organization, email storyteller@billbakerandco dot com.

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Strategic Storyteller Bill Baker to Speak at 2011 Relais & Châteaux Congress

Baker will address leaders of luxury hotels and gourmet restaurants on increasing the organization’s leadership role in the world of cuisine.

VANCOUVER (Oct. 26, 2011) – Cuisine will be the focus of Bill Baker’s Nov. 14 presentation to members of Relais & Châteaux – a collection of the finest restaurants and hotels in the world. The keynote address will kick off the organization’s annual Congress, which will be held this year in Lisbon, Portugal. The congress is an annual event to which the entire membership is invited. Also expected to attend are the travel media and key strategic brand partners. (more…)

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The Association of Universities and Colleges of Canada Engages BB&Co

Strategic Storyteller Bill Baker’s firm to help the Association of Universities and Colleges of Canada (AUCC) align its collective efforts in the area of organizational narrative and messaging through its unique StoryFinding process.

VANCOUVER (Sept. 6, 2011) — The Association of Universities and Colleges of Canada (AUCC) has engaged strategic storytelling firm BB&Co to help it and its members solidify its narrative, align its strategic messaging and engage Canadians in a more powerful story around the deeper benefit of universities, today announced Bill Baker, founder and principal of BB&Co Strategic Storytelling. Based in Ottawa, the AUCC represents 95 Canadian public and private not-for-profit universities and university-degree level colleges. (more…)

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Storytelling: A Tool to Engage and Align Employees | Chief Executive Magazine

In “Storytelling: A Tool to Engage and Align Employees,” published on 30 June 2011 in Chief Executive Magazine, Bill Baker explains why employee engagement is critical to strategic planning’s ultimate success and why you must equip employees to bring your vision and brand positioning to life.  Read the article.

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Bill Baker on The Four Facets of Strategic Storytelling | Marketing Profs

In this article for MarketingProfs.com, Bill Baker describes the four facets of strategic storytelling and explains why marketers should consider adding storytelling to their internal marketing arsenals. (16 May 2011)

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