Tag Archives: tourism

Journey to realization: Building meaning into your brand experiences | Eye For Travel

In Journey to Realization: Building Meaning into Your Brand Experiences, the third in a series of four stories written for UK-based travel site EyeForTravel.com, Bill Baker expounds on his recent road trip through the American Southwest to illustrate how travel and tourism brands can … Continue reading

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Distinguishing your brand: Three ways to create the ultimate experience | Eye For Travel

In this article, Distinguishing Your Brand: Three Ways to Create the Ultimate Experience, a story written for UK-based travel site EyeForTravel.com, Bill Baker expands on his previous article, Spinning a Strategic Story to Stand Out On Higher Ground, with three keys … Continue reading

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Spinning a Strategic Story to Stand Out on Higher Ground | Eye For Travel

In this article, Spinning a Strategic Story to Stand Out On Higher Ground, written for UK-based travel site EyeForTravel.com, Bill Baker draws from two recent personal travel experiences to show how you can distinguish your travel-related brand in a crowded … Continue reading

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KRTV | Bill Baker at 2012 Montana Tourism Conference

Montana’s KRTV3 catches strategic storyteller Bill Baker speaking to a packed room at the 2012 Montana Governor’s Conference on Tourism and Recreation, on April 12, 2012. To view the segment, click the photo. Note: 30 second advertisement up front.

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Strategic Storyteller Bill Baker to Speak at 2012 Montana Tourism Conference

VANCOUVER (Feb. 16, 2012) – “Building Brand Equity One Story At A Time,” is the topic of the presentation Bill Baker, founder and principal of BB&Co Strategic Storytelling, will give to business leaders in the Montana tourism and recreation industry … Continue reading

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Travel Alberta Engages BB&Co for Strategic Storytelling Workshop Series

Travel, tourism and hospitality businesses, operators will learn how to leverage Alberta’s new brand story to attract business, visitors in series of workshops to be held in key tourism areas across the province in April 2012. VANCOUVER (January 31, 2012) … Continue reading

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Strategic Storyteller Bill Baker to Speak at Travel Alberta’s Growing Rural Tourism Conference

VANCOUVER (January 30, 2012) – Travel and tourism professionals who want to learn how to use strategic storytelling to more effectively spread the word about the benefits of visiting beautiful rural Alberta, Canada, will want to hear Bill Baker speak … Continue reading

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