Tag Archives: tourism

Journey to realization: Building meaning into your brand experiences | Eye For Travel

In Journey to Realization: Building Meaning into Your Brand Experiences, the third in a series of four stories written for UK-based travel site EyeForTravel.com, Bill Baker expounds on his recent road trip through the American Southwest to illustrate how travel and tourism brands can create meaning for their customers.

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Distinguishing your brand: Three ways to create the ultimate experience | Eye For Travel

In this article, Distinguishing Your Brand: Three Ways to Create the Ultimate Experience, a story written for UK-based travel site EyeForTravel.com, Bill Baker expands on his previous article, Spinning a Strategic Story to Stand Out On Higher Ground, with three keys to true brand differentiation for travel, tourism and hospitality brands.

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Spinning a Strategic Story to Stand Out on Higher Ground | Eye For Travel

In this article, Spinning a Strategic Story to Stand Out On Higher Ground, written for UK-based travel site EyeForTravel.com, Bill Baker draws from two recent personal travel experiences to show how you can distinguish your travel-related brand in a crowded marketplace by looking beyond the obvious product features to the broader experience you create for customers, the meaning customers take away from those experiences, and the role you play in their lives as a result.

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KRTV | Bill Baker at 2012 Montana Tourism Conference

Montana’s KRTV3 catches strategic storyteller Bill Baker speaking to a packed room at the 2012 Montana Governor’s Conference on Tourism and Recreation, on April 12, 2012.

To view the segment, click the photo. Note: 30 second advertisement up front.

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Strategic Storyteller Bill Baker to Speak at 2012 Montana Tourism Conference

VANCOUVER (Feb. 16, 2012) – “Building Brand Equity One Story At A Time,” is the topic of the presentation Bill Baker, founder and principal of BB&Co Strategic Storytelling, will give to business leaders in the Montana tourism and recreation industry at the 2012 Montana Governor’s Conference on Tourism and Recreation (April 11-13). The event will be held at the Great Falls Best Western Heritage Inn, in Great Falls, Montana.

The Montana Office of Tourism, part of the Department of Commerce, is committed to the state’s vision for economic prosperity and serving the many citizens, communities, businesses, and organizations. For more information about the conference, visit the website.

To find out more about strategic storytelling or to invite Bill to speak to your organization, email storyteller@billbakerandco dot com.

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Travel Alberta Engages BB&Co for Strategic Storytelling Workshop Series

Travel, tourism and hospitality businesses, operators will learn how to leverage Alberta’s new brand story to attract business, visitors in series of workshops to be held in key tourism areas across the province in April 2012.

VANCOUVER (January 31, 2012) – Travel Alberta, the tourism marketing  agency of the Government of Alberta, Canada, has engaged BB&Co Strategic Storytelling to communicate its new brand story to travel, tourism and hospitality industry business leaders across Alberta, via a series of interactive Storytelling Workshops. This series of six workshops, which will be conducted in key tourism areas across the province, are slated to take place in April 2012.

The purpose of the workshops are to help travel industry stakeholders in Alberta understand the new tourism Alberta brand story, see how their individual businesses fit within it and how their business helps bring that story to life for tourists and visitors to the province.

“It is one thing to develop a new brand story and push it out into the marketplace. It’s another thing entirely to pull key stakeholders into that story, get them to embrace it as their own and see their role in bringing it to life. Travel Alberta wisely wants to make certain their new brand story lives in the hearts and minds of those working within the tourism industry so that it can come to life for the multitudes of tourists coming to their province – and we’re happy to help them do just that,” said Bill Baker, founder and principal of BB&Co.

“Bill is just masterful at connecting with an audience and in his ability to make the art of brand building through storytelling something everyone can relate to by breaking it down into manageable steps and offering relevant examples,” said Marty Eberth of Travel Alberta. “I have no doubt this workshop will inspire our members and equip them with the information they need to bring the authentic experience of Alberta fully to life for the thousands of people who visit us each year.”

Vancouver-based BB&Co has helped business leaders of organizations such as Relais & Châteaux, Johnson & Johnson and GE as well as the Canadian Centre for Ethics in Sport, the University of British Columbia and others, advance their brands, businesses and people through strategic storytelling. For more information about BB&Co, visit the website http://billbakerandco.com, email storyteller@billbakerandco.com or call +1.604.868.1924.

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Strategic Storyteller Bill Baker to Speak at Travel Alberta’s Growing Rural Tourism Conference

VANCOUVER (January 30, 2012) – Travel and tourism professionals who want to learn how to use strategic storytelling to more effectively spread the word about the benefits of visiting beautiful rural Alberta, Canada, will want to hear Bill Baker speak April 3, 2012 at the Travel Alberta: Growing Rural Tourism Conference. Baker is principal and founder of BB&Co Strategic Storytelling. Travel Alberta is the tourism marketing agency of the Government of Alberta, Canada.

Says conference organizer Marty Eberth: “Bill’s session at last year’s Travel Alberta Industry event created a lot of buzz – just what you want when you’re organizing an event for 600+ tourism operators who are exposed to many top-notch speakers. We’re excited to have him back for the Growing Rural Tourism Conference.”

Vancouver-based BB&Co has helped business leaders of organizations such as Relais & Châteaux, Johnson & Johnson and GE as well as the Canadian Centre for Ethics in Sport, the University of British Columbia and others, advance their brands, businesses and people through strategic storytelling. For more information about BB&Co, visit the website http://billbakerandco.com, email storyteller@billbakerandco.com or call +1.604.868.1924.

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